We were tasked with creating organic social content for GE's Instagram and Facebook. For the Profile brand, we chose to focus on the Opal nugget ice maker. We came up with unique drink recipes and executed a photo shoot to bring these ideas to life.
For the GE brand, we chose to focus on back to school recipes for busy parents who can use key features on their GE kitchen appliances to make life easier. We came up with recipes for breakfast, lunch, dinner, and dessert. Oh and each recipe features a healthy hidden ingredient that will satisfy even the pickiest of eaters.
Creative Director: Peter Maniscalco, Copywriter: Andrew Norris, Producer: Marisa Gartland.