Our travel clients came to us needing to completely relaunch their company with a brand new look. They were changing their name, their logo, and their style. We came up with a teaser and a launch campaign to get their customers excited about what's new, and we even won a Gold Sales Service International Award for it.
For the launch campaign we came up with the idea of slowly teasing the logo by only revealing a bit of it at a time and using it as a photo framing device. The customer would have to swipe through the carousel to see more of the logo. We also used inspiring travel photography that tied into the colors of the gradients featured in the new brand guide. This strategy was used on social and in an email campaign.
For the launch we fully revealed the logo and other brand elements. The new brand voice and overall vibe is bright, joyful, and a bit cheeky. We executed both print and digital materials such as posters, flyers, a social campaign, and emails.
Creative Director: Peter Maniscalco, Copywriter: Andrew Norris.