For this project we were tasked with creating an endcap display for Best Buy to promote Café Appliances' new small appliances, including coffee makers and toasters. Since this was a new product for Café we had to be sure to reinforce the Café brand while marketing to new and old customers alike. The Café brand is all about style, customization, and high-end features.
We created an endcap display that incorporates the Café brass accent color, marble featured texture, and the classic Café emerald green. This design truly lets the appliances shine.
We also created point of purchase signage for the coffee makers and toasters to communicate key features about these new products to the customer.
Creative Director: Peter Maniscalco, Senior Art Director: Aaron Lugo, Copywriter: Andrew Norris.