Shadowing is an important piece in Assumption's recruitment strategy and we always do everything we can to make our guests feel extra special. As the only member of the Marketing and Admissions team with significant graphic design experience, I was tasked with designing the tote bags and t shirts that all of our shadows receive. I also came up with the tagline "It's a great day to be a Rocket" which became our recruitment theme for the year. The feedback on these pieces was amazing and our current students were begging us to let them buy the bags and t shirts, but these were shadow exclusive designs!
