Profile is a brand that is known for being forward-thinking and tech-focused. When Profile decided to launch a brand new category in laundry, we knew we had to build a smart and innovative marketing campaign to successfully communicate all of the features of this brand new washer and dryer. We used animation to bring these features to life and introduce them to customers in a way that is easy to understand and eye-catching.
Creative Director: Peter Maniscalco, Senior Art Director: Jessica Neblett, Copywriter: Andrew Norris.